ATLAB, a leading educational solutions provider and part of the Centena Group, unveiled its latest hands-on STEAM learning innovations at GESS Saudi Arabia 2025. Designed for K–12 and university-level classrooms, these playful, tech-rich tools are reshaping how students across the Gulf Cooperation Council (GCC) learn, experiment, and create.
Supporting Saudi Vision 2030, ATLAB’s offerings reflect a regional shift towards immersive, experience-based education. Countries like Saudi Arabia, Qatar, and the UAE are leading the charge by adopting blended learning, gamification, and data-driven teaching strategies to boost student engagement and outcomes.
Rapid Growth in EdTech Is Driving STEAM Innovation
The Middle East’s EdTech market is on an upward trajectory, projected to hit USD 573.1 billion by 2031. As part of this transformation, GCC classrooms are turning into creative labs. In primary and secondary schools, coding robots, VR/AR kits, and maker stations are becoming everyday learning tools. Meanwhile, universities are incorporating AI modules, autonomous vehicle labs, and biomedical engineering projects to better prepare students for emerging careers.
“Learning should be joyful, adaptable, and deeply engaging,” said Nilesh Korgaonkar, CEO of ATLAB. “We help teachers build dynamic classrooms where differentiated learning is a strength. At the same time, higher education must not just inform—it must inspire and prepare students for the future. That’s why we collaborate closely with schools and universities across the GCC.”
Hands-On STEAM Learning for All Levels
ATLAB is known for its “hands-on, minds-on” approach. At GESS Saudi Arabia, the company is demonstrating how immersive learning environments can empower every type of learner. Their STEAM learning kits blend fun with real-world applications, encouraging students to explore, inquire, and think critically.
In the university and vocational education space, ATLAB supports institutions with tools that mirror real-world settings. These solutions ensure students develop industry-relevant skills that align with future job markets.
Powered by Leading Global Education Brands
To bring these learning environments to life, ATLAB partners with globally recognised brands such as:
- LEGO® Education
- KUBO
- Sphero
- Ozobot
- ClassVR
- PASCO
- TecQuipment
- Quanser
- SMC
- Emona
These tools help educators create interactive lessons that build curiosity, creativity, and problem-solving. Universities and research centres benefit from lab equipment that simulates authentic work scenarios, offering students hands-on experience in high-growth industries.
Building Teacher Capacity Across the GCC
ATLAB’s mission extends beyond classroom tools. The company also provides curriculum design support and product training tailored for Gulf-based educators. So far, more than 50,000 teachers have benefitted from these capacity-building programmes.
By equipping schools with STEM labs and hosting regional training workshops, ATLAB continues to empower the next generation of STEAM learners in the GCC.
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