A truly distinctive and interactive concept store, Mwaz is introducing new international designers to the Middle East region, with a luxury fashion and leisure destination with a difference.
Fusing high fashion with interactive technologies and design, this 16,000 ft2 shopping experience invites customers to travel through a quartet of distinct ‘frontiers’ – Warp, Rarities, Visions and Trill – featuring international brands such as Khaite, JW Anderson, Victoria Beckham, Magda Butrym, A.W.A.K.E Mode, Isabel Marant, Nensi Dojaka, Ashlyn, and Aya Muse, as well as a number of Middle Eastern designers.
Fusing high fashion with interactive technologies and design
Mwaz was created to celebrate new worlds and new ways of thinking, ultimately curating these new discoveries into a captivating retail experience unlike anything seen before. Each frontier has been designed with cutting-edge technologies to improve the consumer journey.
Anita Barr, head of purchasing at Mwaz, said: “It was an absolute pleasure being a part of the Mwaz journey, by curating and buying an exclusive brand portfolio for the store and for a new market, as well as introducing brands such as Khaite, Magda Butrym and Aya Muse who are worn by some of the most influential women in the world.”
WARP features a rotating wall, high ceilings and visuals
A space for artists and brand pop-ups. WARP features a rotating wall, high ceilings and visuals that create the illusion of folding and bending, displaying animations alongside campaigns and innovative videos.
Nature and the soft natural forms of flowing tactile shapes inspire RARITIES. Decorative ceilings and lights create an ethereal ambiance, and the place generates a sense of peace with flowing organic artwork. RARITIES is a women’s designer space that sells eveningwear, ready-to-wear, footwear, and accessories.
VISIONS is a carefully curated selection of women’s contemporary brands. The warehouse-style location, which reflects the brands’ DNA, features a cutting-edge design with sharp, angular alcoves and bright lighting, providing a space-age feeling.
Decorative ceilings and lights create an ethereal ambiance
TRILL, an immersive lifestyle environment with industrial-chic greys, metallic accents and statement lighting, houses men’s and women’s streetwear and accessories. TRILL features ready-to-wear, footwear, accessories, and lifestyle products, as well as curated modern and classic streetwear brands, offering a diverse and engaging shopping experience.
Mwaz is located in Riyadh’s new Via Riyadh development, which lies in the heart of the city’s affluent Diplomatic Quarter.