Global sports company PUMA and Eastern Flames FC, Saudi Arabia’s pioneering all-women football club, have unveiled the official home, away, and third kits for the 2025/26 Women’s Premier League season.
The launch comes at a historic moment for the Eastern Flames as the club prepares to celebrate its 20th anniversary in February 2026 – two decades of breaking barriers and shaping the future of women’s football in the Kingdom.
A Partnership Driving Change
The new kits are part of PUMA’s ongoing three-year partnership with Eastern Flames FC, established in 2024. United by a shared vision of empowerment and progress, the collaboration extends beyond the pitch. Together, PUMA and Eastern Flames are creating opportunities for female athletes, inspiring the next generation of talent, and supporting Saudi Arabia’s Vision 2030 by promoting inclusivity, sporting excellence, and pathways for growth.
Kit Designs for a Landmark Season
For the 2025/26 campaign, PUMA has crafted three distinctive kits that highlight the club’s bold identity and cultural heritage:
- Home Kit – a vibrant orange design honouring the club’s original colours and fiery spirit.
- Away Kit – a sleek white edition symbolising unity and ambition.
- Third Kit – a dark-toned modern design combining performance with contemporary style.
These kits reflect PUMA’s commitment to performance-driven sportswear while celebrating Eastern Flames’ heritage in a milestone year.
Leaders Speak on a Shared Vision
Maram Albutairi, CEO of Eastern Flames FC, said:
“In 2025/26 season Eastern Flames FC will celebrate its 20th anniversary, and we are proud to continue our partnership with PUMA, a brand that shares our values of empowerment and innovation. Together, we are not only elevating the professional level of women’s football but also creating pathways for youth and grassroots players to dream bigger and achieve more, contributing, at the same time, to the Kingdom’s Vision 2030 goals of excellence, inclusivity, and global competitiveness.”
Johan Kuhlo, Managing Director PUMA Middle East, added:
“This season is a historic one for Eastern Flames, and we are proud to stand beside them as partners during this milestone year. It has been our mission to empower athletes and shape the future of sports culture. Together, we are redefining what’s possible for women in football in the region while contributing to the Kingdom’s Vision 2030 goals of empowering women and advancing sports participation nationwide.”
As Eastern Flames steps into its 20th year, the club continues to represent resilience, progress, and the power of sport to transform communities.
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