Sports Hub KSA creates customised sports programmes for children that emphasise play and skill development over competition and encourage parental participation.
Simon Muller, CEO and co-founder of Sports Hub KSA, explained: “We want to give children a chance to do sports differently than in a school environment. There’s no pressure, the teacher doesn’t have to teach something specific in 45 minutes – the children can play in the time frame they are with us.”
Muller said that inclusivity is a major aspect of their programmes, so the role of parents is important and coaches encourage them to be involved and present during sessions. “Inclusion is a very important aspect of what we are doing, we don’t want to exclude anyone. We try to have games for children of different levels and ages and development stages to have fun together.
“We want to give children a chance to do sports differently than in a school environment
“Everything is important at a young age; between three and six it’s very clear in the scientific world that this is the most important age in developing certain behaviours and having a positive association with certain things.
“The ultimate goal is that the children keep coming for two to three years, and not just summer”
“The ultimate goal is that the children keep coming for two to three years, and not just summer. When they spend a couple of hours with us every week, their fundamentals are way more developed than other children that don’t have that opportunity.”
Muller feels that it is critical for children in their early years to experience new things. After the initial few years of participation in the sports programme, children will be free to select the sports that they love.
Simon Muller, CEO and co-founder of Sports Hub KSA